You just sent the estimate PDF or text. You won’t follow up because it feels pushy.
Seven to fourteen days later, the job is gone — often not because of price,
but because someone else stayed gently in touch.
The 4-touch rhythm
Same day
Confirm they got the quote. Offer to clarify. No pressure.
Day 3
One useful tip for their job type. Quote still good.
Day 7
Soft check-in: still planning, or priorities changed?
Day 14
Clean close. You stop. They can reopen anytime.
What’s included
SMS scripts — 4 touches for each of 6 trades
Email scripts — same cadence (subject + body)
CSV tracker — Quote ID, next touch, status (Open / Replied / Won / Lost / Stop)
Stop-on-reply SOP — one page, non-negotiable
Review ask templates — 3 soft end-of-job Google review asks
Quick Start — copy → reminders → mark Won/Lost in under 15 minutes